An Assessment Built for Sales
Most organizations we work with must reach the “next” level of sales revenue and net income. They are often successful, growing companies that need answers to the following questions: “Can we get to the next level within —?”, “Do we have the right team to get us there?” and “How long will it take?” We can help.
Engagements usually begin with a Sales Force Performance Evaluation, which provides an in-depth look at the organization’s salespeople, their systems, processes, and overall strategies and priorities. This sales force performance evaluation helps identify the most serious issues affecting sales team performance and provides a customized road map for planning an effective and meaningful sales training program.
The Data Behind the Science of Sales Force Selection has guided:
35,944+ COMPANIES | 107,004+ HIRES |
2,308,666+ SALESPEOPLE | 200 INDUSTRIES |
Why Sales Force Evaluations Matter
A sales force evaluation goes beyond a simple skills assessment. It gives you measurable insights into the strengths, weaknesses, and hidden potential of your sales team. At Anthony Cole Training Group, we help banks, insurance agencies, and financial institutions identify the factors that drive performance—so you can make smarter decisions about coaching, training, and hiring.
What Anthony Cole Training Group’s Sales Force Evaluation Provides
Clear Visibility Into Strengths and Gaps – Discover who on your team can consistently prospect, build trust, and close business.
Customized Action Plans – Get tailored recommendations on where to focus coaching and training resources.
Predictive Hiring Insights – Identify which candidates are most likely to succeed in your sales environment.
Alignment with Business Goals – Ensure your team’s capabilities match the sales strategy you need to grow.
The Data Behind the Science of Sales Force Selection
The Sales Force Performance Evaluation will:
- Reveal the quality of your sales pipeline
- Reveal the effectiveness of your sales management efforts
- Discover any misalignment at sales level with current or planned strategy at corporate level
- Alert you to problems with your current hiring criteria
We will identify those salespeople who can perform more effectively and what you must do in order to help them reach their full selling potential. We can also identify current non-performers who can be saved, predict how long it will take, and define the help needed to make them productive.
Does your company need to go from “Good to Great”? We can identify those people who will help you achieve that goal and those people who will not be additive.
The Sales Force Performance Evaluation will show you
✅ If your salespeople are capable of executing your growth strategies,
✅ How comfortable they are with your model for going to market, and
✅ Explain why sales opportunities are lost or stalled.
Easy to Use
Our Sales Evaluation is designed to be easy to use for both you and your employees. Each salesperson completes an online questionnaire that takes about 45 minutes. We provide a recommended communication to send out and manage all the assessment completions.
Sales-Specific
Our assessments were designed from the ground up for salespeople, not adapted from personality assessments. No other assessment goes as wide and deep on sales.
Satisfaction Guaranteed
We’re certain that you’ll love the unique insights that our products provide. If you don’t, contact us. We’ll make it right.
We also offer evaluations for your Sales Managers and Sales Leaders which provide unique insights more tailored to individuals in those roles. We can also provide a detailed analysis of your sales organization as a whole, including individuals at all levels of the sales organization.
We Manage the Entire Evaluation Process for You
The evaluation begins with an online sales specific assessment link which is sent to your salespeople, sales managers and Sales VP (if one exists). The assessment, which is processed online, takes about 45 minutes to complete. Individual and team results are then presented to your Leaders and the results are used to build your company’s customized sales growth development roadmap.
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