Do your producers possess all of the behaviors and skills necessary to sell effectively? Do they use a selling system consistently to grow their business? Are they masterful at drilling down by asking the right questions? Are they speaking the language of their target prospect?
The insurance industry is on the cusp of a huge talent gap, with 25 percent of the workforce expected to retire by 2020. Developing your producers is more critical today than ever. We’re here to help.
Today, producers must know the industry of the target market and they must know how to ask the right questions to open productive dialogue. We will help your people implement a dependable selling system and develop the language to get the attention of those in their target segment.
Our Insurance Sales Training is designed to improve your bottom line by helping your sales producers grow their business. This step by step effective approach to qualifying, presenting and closing will help your producers develop the dialogue, comfort and skills necessary to uncover:
- How compelling or urgent is this problem or opportunity?
- What is the capacity and desire to change?
- What is the cost of the problem?
- What has the current provider offered as a solution?
- Who is impacted by the problem?
- Who will make the decision to move forward?
- What is the budget to address the problem?
- How long will the buying process take?
Though the larger insurance companies often provide marketing to generate potential leads, many companies rely on the insurance agent to generate leads themselves. The success of an insurance agent depends on how well he or she develops and grows their network and how well they can market both themselves and the agency to that network. Our most productive time is spent working with producers on how to: get introductions, make compelling phone calls, utilize LinkedIn and other networking resources to leverage relationships and build potential leads.
Here are some Proven Results from one of our Client Insurance Teams:
- 150% Increase in Annual Sales in 3 years
- 131% Increase in New Business Sales per Producer
“Anthony Cole Training helped me transform from a standard ‘bag carrying robot’ into a unique, highly skilled asset for my company and my clients. Their laser approach has helped me to identify “real” prospects, plan for future success, move prospects quickly through the sales cycle and ask for solid introductions.” –Producer