Anthony Cole Training knows that one approach does not fit everyone.
Typically, companies seek our help when they have a Sales Opportunity Gap that must be closed. For example, a CEO recognizes that her company is at one level and must get to the next level, i.e. from $5M to $10M. She is asking herself the following questions:
“Can we get there?”
“Do I have the right team to get us there?”
“How long will it take?”
This challenge usually involves many factors, like lengthy sales cycles, salespeople selling price versus value, too many non-prospects clogging the pipeline and insufficient sales velocity.
Does any of this sound familiar?
Anthony Cole Training does not have a one-size-fits-all approach. We tailor our sales training approach to fit your company’s unique challenges. Experience has proven that our sales training approach is most effective when it combines several elements and becomes the long-term sales operating system of the company.
We understand the critical sales and communication skills that salespeople must demonstrate to effectively connect with the specific, educated buyer of today.
Immersing the sales leaders in the training process ensures that they understand, support and reinforce the sales system and processes being taught to the sales team.
Our Sales Force Performance Evaluations provide an in-depth look at your salespeople, your systems, processes, and overall strategies.
We help clients develop a consistent and effective hiring process to identify, attract, assess, interview, select, hire, on-board, and retain top sales talent who will succeed in your business.
Our program will teach your internal trainers how to make training interesting, promote involvement, and build rapport with their learners for a more effective approach.
“Anthony Cole Training is different from most of the business development training I am familiar with. Their training focuses completely on setting up the call/visit and more importantly how to perform on the call with both Prospects and Clients. Anthony Cole Training teaches a different approach centered around engaging the client/prospect, uncovering needs, presenting solutions and closing with the “Why my bank” story. This completely reverses the order of what most bankers do on a call. Anthony Cole Training is a little bit of process and the rest is teaching the Banker to differentiate themselves from everyone else.”
Shaun D. Kennedy
Chairman, San Antonio Region
Texas Capital Bank