Our custom training programs are always tailored to the needs of your organization.

We develop comprehensive custom sales training programs that are tailored to your customer segments. A revenue-producing training program requires your people to have more than a consistent sales process! They must know how to approach their target segments, first to get the buyer’s attention. Then they must know how to speak the language and get to next steps. We will turn average salespeople into top producers by guiding them each step of the way.

Three of our comprehensive custom programs:

Effective Selling System

This program is designed to help your salespeople implement a consistent and unique selling system. We will help your salespeople develop the language they need, learn to ask the right questions, qualify prospects and provide all the tools necessary so that your team will meet sales growth targets. We will drill-for-skill so that your salespeople are masterful at speaking the prospect’s language.

Your salespeople will get the buyer’s attention with their credibility.

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Sales Managed Environment®

Our SME™ program will transform your sales managers. They will become excellent at managing performance for results, at coaching to develop each sales scenario, at understanding and motivating each individual salesperson to be their best, at recruiting only the best candidates and at implementing and holding people accountable.

We will help your sales managers build and implement a sales environment that will grow revenue.

Consultative Sales Coaching

Our 1-on-1 Consultative Sales Coaching package is our most productive program when it is tied to the right tracking mechanism. Along with an individual assessment and our online program, one of our coaches will speak specifically to the tracked behaviors, enabling them to develop each salesperson and their individual sales scenarios, while in process. A weekly 15-minute coaching session will allow one of our seasoned Sales Development Experts to ultimately develop each salesperson.

You will see excellent sales results with our Consultative Sales Coaching package. We guarantee it.

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Let’s Build a Program Together that Fits Your Needs

Anthony Cole Training customizes and tailors sales training content to meet your needs. A thorough assessment helps us understand your sales organization and your sales staff, profile, priorities, strengths and weaknesses. We work closely with you to establish specific goals and expected outcomes and then develop an integrated program consisting of instructor-led training, live Zoom-casts, individual and group phone coaching, online learning and Success Tracker. We conduct monthly or quarterly review meetings with Leadership Team to gauge progress and adjust as needed.

Let us help you build your ultimate revenue-generating custom sales training program.