A Sales Expert’s Favorite Books for Growth and Leadership

A Sales Expert’s Favorite Books

Hey there, it’s Jack Kasel with Anthony Cole Training Group. Today, I’m taking a little bit of a different twist. Instead of talking about sales-specific topics, I’m going to share some of my favorite books and podcasts.

When I work with producers and bankers, I always ask: How have you owned your own personal development? The difference between today’s version of you and the version of you five years from now often comes down to two things: the books you read and the people you associate with.

All great leaders, whether in sports, business, or academia, are voracious readers. They constantly work to make themselves better. While I could name many authors I admire, like Patrick Lencioni (The Five Dysfunctions of a Team, The Ideal Team Player), Chris Voss (Never Split the Difference), and Craig Groeschel, I’ve narrowed this down to three top resources. These are my personal recommendations for anyone serious about improving themselves.

The Accidental Salesperson by Chris Lytle

In The Accidental Salesperson, Chris Lytle asks: “Did you choose sales, or did sales choose you?” Many of the people I work with didn’t originally choose sales, yet they’ve found themselves building careers in it. This book is an excellent guide to becoming better, sharpening your skills, and becoming a constant source of value to clients. When you get better, your clients benefit, and they will want to stick with you.

Communication Insights from Jefferson Fisher

Jefferson Fisher is a lawyer by trade, but he’s become widely known for his short, practical videos and podcasts on communication. He tackles tough topics like how to respond to gaslighting, how to get people to open up instead of shutting down, and how to become more effective in conversations. His work is full of practical tools you can use immediately in business and life.

Emotional Intelligence 2.0 by Travis Bradberry and Jean Greaves

Emotional Intelligence 2.0 explains why EQ is often the deciding factor in whether people get promoted or overlooked. Emotional intelligence is a skill you can develop like a muscle. It is about self-awareness, social awareness, and self-management. Building EQ gives you an edge not only in your career but also in your personal relationships.

Making Development a Priority

Between these three resources, you will find powerful nuggets of wisdom that can help you continually improve. I often hear people say, “Jack, I don’t have time to read.” Let me challenge that. Maybe it is just not a priority. We always make time for what matters. For me, I never miss telling my wife of 47 years that I love her, spending time with my kids and grandkids, or watching Michigan football. Those are my priorities.

If personal growth becomes a priority, you will find the time. You do not have to make it a big event. Use small moments. Listen to audiobooks between appointments, watch quick podcast clips, or read book summaries. Even short bursts of learning can give you an edge in the market you serve.

So do not make excuses. Invest in yourself, because when you get better, your clients get better. And remember, go be the reason somebody has a good day.

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