Tony Cole

I was born and raised in the blueberry capital of the world, Hammonton, New Jersey. This humble beginning has a lot to do with who I am and what I do today. There are a couple of key things I learned growing up on the farm:

• You grow up faster because you have to keep up with grown-ups doing grown-up work.
• You don’t worry about ‘days off’ because there aren’t any.
• And, as my dad Ray used to say, “When everything else fails, hard work works.”
• You don’t harvest year-round. There is a season to plant, a season to prune, a season to nurture, and a season to harvest.
• You must take responsibility for results when you get paid based on what you produce.

That combination of nature and nurture development guided me to a work ethic, a passion to succeed, and commitment to goals and aspirations that eventually led to the opportunity to play collegiate football at the University of Connecticut, and coach at the University of Cincinnati and Iowa State University.

I worked in sales for Nautilus Exercise Equipment in Dallas, Texas where I met my wife Linda. Because Linda’s family lived in Cincinnati we moved there, and I took a job as an insurance agent with National Life of Vermont. That’s when I learned what selling really was all about.  After a short stay with Provident Life and Accident, Linda and I decided that starting a sales training and development firm would fit in well with my connections in insurance brokerage, my life as a salesperson, and my natural coaching bias.

Linda and I have been married for 38 years. We have two wonderful children. I also have a daughter from a previous marriage, and all together have 6 beautiful grandchildren. I am blessed to work with a staff of people who care about our clients, have great dreams, goals, and ambitions of their own.

I am passionate about why I do what I do. Simply put – this is what I’ve been called to do – help people and organizations be the absolute best they can be. Help them realize their greatest potential so that they can experience and have the life of abundance promised in John 10:10. I also believe you ought to be having fun doing what you’re doing. Life is too short to be engaged in something that occupies so much of your time without enjoying it.