First and foremost, you’ll need a repeatable sales process that you and your sales team and implement and start running.

This sales process will help keep your team on track on the most important tasks at hand and help to remove any ineffeciencies from your sales cycle.

Just by implementing a great sales process alone, your sales team can see better results in a short period of time.

Much like your sales process, you and your sales reps will need to hone in, craft, and practice your perfect sales pitch.

You can start creating a better sales pitch by doing more research on your prospects, always put yourself in their shoes and ask through their lense “what’s in it for me?”, and build your confidence.

As a salesperson, you must invoke confidence. You can do this better by practicing and perfecting your sales pitch.

To get better results, you may need to go off-script and speak to your prospects on a 1-to-1 basis.  As we mentioned above, you receive better results when you’ve done your research and can better suit your sales approach.

For example, you’ll need to change your approach if you’re speaking with a customer that’s already used your product or service versus a cold lead.

Another example is where your prospect is in the buying journey.  Did they just start looking and reach out?  Or are they further down the buyer journey and comparing products/services?

A good sales rep follows up on open deals.  It’s great to get the word out, but as a salesperson, you will have more success following up on your exisitng prospects.

It’s estimated that nearly half of salespeople never follow up on a prospect, and only 10% follow up three times or more.

In fact, it’s estimated that 80% of all closed deals occur between the 5th and 12th outreach.

Following up also shows the prospect that you’re organized and considerate to reach out again.  Most people will appreciate your follow up, and just by reminding them of your previous conversation, you can be more top-of-mind amongst your prospects, and close more deals.

Having an open dialogue is critical in nurturing your prospects and giving them a voice.  Make sure you’re listening to what they’re saying as it can help you close more deals.

By listening to better understand your prospects, you can better identify what your prospect wants, how they want it, and why.

You must listen to understand.

And by understanding what your prospect wants and needs from you, you can pivot to better align your sales pitch to meet and exceed their expectations.

Learning from a mentor is one of the best ways in becoming a better salesperson.

Having someone that can show you the ropes and provide constructive feedback, can drastically improve your sales abilities.

If your company is looking for professional sales training, guidance, and leadership, check out our sales growth coaching program.

Any great salesperson will be able to evaluate their strengths and their weaknesses and be able to play into their strengths, while working around their weaknesses.

By identifying areas where you excel in either prospecting, communicating with prospects, or closing deals, can help you increase more of those desired actions.

And by identifying your weaknesses, you can better craft your sales process, sales pitch, and work with your mentor on how you can improve upon your weakness and work around it.

We all have motives behind everything that we do.  Identifying what motivates you can be one of the best things you can do to become a better salesperson.

Are you motivated to become a better version of yourself?  Do you seek praise and want your work to be recognized?  Are you trying to achieve the lifestyle of your dreams?

By recognizing what motivates you, you can start to put into play an action plan that gets you to your goals.

This can be all the motivation to become a better salesperson and close more deals.

Earlier we mentioned the importance of following up.  But it’s also important when to fold the cards and walk away.

If you’re reaching into double-digit attempts to outreach to a prospect, or they have seemed very standoffish, it might be in your best interest to recognize the situation and walk away entirely.

This can be hard to do the further you are down the sales pipeline, but you must be able to let go of a prospect and embrace rejection.

However, create a follow-up one week, one month, three months, a year to follow up with this prospect and see where they’re at.

Lean towards never giving up, but if a prospect is not returning your emails or phone calls, your time is better spent on new leads.

Last but not least, you have to prioritize your work/life balance and mental health.

You’re no good to your company or your prospect’s time if you have too much going on, burnt out, and ineffecient.

The world of sales can seem like it’s always moving and can feel like it’s moving quickly.  But by taking frequent breaks, getting fresh air, taking time off, and prioritizing a social life can help counter balance the stress of your job and prevent burnout.

It’s proven that a healthy work/life balance helps employee turnover, improves company morale, and reduces burnout.

Taking care of yourself now means you will be able to return to work more refreshed and mindful, which will help you sell more.  It’s a win-win!

Closing Thoughts