Happy Thanksgiving 2021! 10 Pieces of Selling Advice

Happy Thanksgiving from Anthony Cole Training Group! We hope you have a wonderful holiday spent with friends and family. This week, we have a special Thanksgiving Brew from Walt Gerano, in which he shares 10 pieces of selling advice.


It’s that time of year when we get a few extra days off, eat way too much food, watch a little football, or a parade, and spend time with family.

Hi, this is Walt Gerano of Anthony Cole Training Group, with the Thanksgiving edition of the Sales Brew.

While Thanksgiving is a time to do a lot of things, it reminds me to stop and think about everything I am thankful for. And while a personal list is way too long, and since many of you make your living selling, I wanted to share the sayings and advice that helped me enjoy a life spent selling. Most of what I have learned is about how to treat people. I’ve learned it from watching and listening to others. I could not list everyone who’s contributed, but I thought I would present it to you in my favorite format, the top 10.

Hopefully, some of these will mean to you what they mean to me. I mean when you’re having one of those tough days, remember some of them.

#10: Behaviors create feelings. Do the behaviors you need to do, when you need to do them, don’t wait until you feel like it.

#9: Have personal goals that make you want to LEAP out of bed in the morning. Otherwise, what’s the rush?

#8: People don’t have to like you to do business with you; it’s a plus if they do, but it’s more important to ask them tough questions and help them answer the, “why did I take this meeting?” question.

#7: Working hard on the right stuff will produce far better results than just working hard.

#6: You’ll get what you want by giving others what they need.

#5: Whether you think you can or think you can’t, you’re right.

#4: When calling to schedule appointments, the only way to lose is to stop calling. Persistence is what pays the bills.

#3: There’s no such thing as time management. We all get the same 168 hours every week. Manage yourself.

#2: Work 8 hours, sleep 8 hours. Just make sure they’re not the same eight hours.

#1: Always tell the truth. Got that from Dad.

Take some time this week and think about what you were thankful for. Happy Thanksgiving, everyone.

From Sales Development Expert, Walt Gerano

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