Spring Cleaning Your Sales Process

It’s that time of year again. Buds are popping on the trees, the grass is turning green, the days are getting longer, and baseball is back. Another important seasonal ritual? Spring cleaning.

At my house, that means opening the windows to let in the fresh air. After a long winter with everything closed up, the air gets stale, the windows get dirty, and the house starts to feel a little stuffy. Once we do a good cleanup, though, everything smells fresher and feels better.

The same principle applies to your sales process.

Ask yourself: What’s gone stale in your sales process? Are you using the same tired questions you’ve used for years? Prospects don’t want to hear:
– “Are you the decision maker?”
– “Tell me about your business.”
– “Would you give us your business if we could do it better?”

Instead, freshen things up. Ask:
– “Tell me the story of how you got started.”
– “Who else is impacted if you decide to change providers?”
– After a presentation, ask, “How should we proceed from here?”

Refreshing your sales process isn’t just about changing your questions, it’s about owning your personal development. Are you seeking out new perspectives? Tuning into different podcasts, watching insightful YouTube videos, or reading books with fresh insights?

My colleague Mark Trinkle recently introduced me to The Accidental Salesperson, and there’s a quote that really stuck with me:
“Each person you meet is secretly thinking, ‘Show me you’re different.’”

So as we wrap up Q1 of 2025, consider this:
– What needs to change in your sales process?
– What has grown stale?
– What are you willing to do differently?

Spring cleaning isn’t just for your home, it’s a mindset. Take time to refresh your approach, rethink your conversations, and recommit to being different in your sales process.

If you want support, don’t hesitate to reach out to anyone here at Anthony Cole Training Group. Now go do some spring cleaning!

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