By Alex Cole-Murphy, Recruitment Specialist & Sales Development Expert for Anthony Cole Training Group
“Be prepared for trap questions. A prospect might ask, “What makes you different?”
The truth is, you don’t know their experience, so you don’t know what does make you different. You need to learn about them first! Your response might be, “I’m not sure that we are different, but maybe, if we take a few minutes to find out about your experiences, then I might be in a better position to answer your question.”
Watch the rest of her Sales Brew video below!