25 Sales Tips for 2025 from The Sales Experts

Our team of sales experts at Anthony Cole Training Group have compiled 25 sales tips to help you prospect smarter, plan effectively, and sell with confidence in 2025! Whether you’re looking to build stronger client relationships, work on your time management, or improve your selling strategies, these tips will set you up for a winning year. Let’s make 2025 your best sales year yet!

Prospecting

“Success is the sum of small efforts, repeated day in and day out.” – Robert Collier

1. Respond promptly: 63% of buyers expect a response to their inquiry the same day. (Training Industry)
2. Make the calls: Pick up the phone and call someone. Do it again and again, every day.
3. Leverage reviews: Ask for testimonials and introductions from top clients. According to Training Industry, 69% of small businesses rely on reviews first to select potential providers.
4. Stay committed: It takes 14 attempts to reach a contact, but most salespeople give up after 3-4 attempts. If you are simply more committed than the salesperson sitting next to you, you will see greater success.
5. Love the word ‘no’: Qualify prospects early to avoid wasted time.
6. Use tools: Scorecards can save time by identifying high-quality leads. Download our free Prospect Scorecard here.
7. Determine the decision-makers: Present only to those with the authority to say yes or no.
8. Qualify priorities: Always close the initial call with this question – “Is your problem just a problem, or is it a priority?” That will help you better qualify prospects.
9. Bridge the generation gap: Tailor your approach based on generational preferences—boomers value connection, Gen X appreciates efficiency, millennials expect transparency, and Gen Z thrives on authenticity and digital tools.

Planning

“A goal without a plan is just a wish.” – Antoine de Saint-Exupéry

10. Create a work plan: Put your 2025 work plan (not business plan) in writing, sign and date it, make a copy for you and your manager, review it during each and every coaching session. We have a sales work plan template you can download, here.
11. Be consistent: Commit to measurable weekly activities for business growth.
12. Guard your time: Treat appointments with yourself as sacred.
13. Follow the process: Avoid rushing to close; qualify leads and understand their needs.

Selling

“The best way to predict the future is to create it.” – Peter Drucker

14. Be personal: Use technology, but don’t rely on automation.
15. Hold your value: Don’t sell off of price or discount. If you are selling a quality product, believe in the quality and don’t waver. Not every prospect is going to be a fit for your business and that’s okay. Go find more that do and don’t settle.
16. Focus on helping: Stop worrying about selling somebody something and start worrying about helping somebody. Simply have a goal of making somebody smarter for having met with you.  Try to find some way to help them.
17. Create urgency: Salespeople should have a reasonable sense of urgency around selling. Managers should create a reasonable sense of urgency with your salespeople/teams.
18. Consider these 3 non-offensive closing questions: Do you believe I fully understand the business challenges you have shared? Based on what I have shared with you, do you believe I can help you with these problems? Would you like my help?

Mindset

“Whether you think you can or think you can’t, you’re right.” – Henry Ford

19. Pursue with purpose: Remember – your ability to pursue greatly exceeds the prospect’s ability to ignore.
20. Value time: There is no such thing as time management; time manages itself very well. Everyone gets 1,440 minutes each day no matter how great or how poor a time manager we are. Use it wisely.
21. Find your fuel: Discover your motivation and let it drive you.
22. Stay the course: If you aren’t willing to do whatever it takes to be successful, then you have what we call “conditional commitment.” Great salespeople are committed to doing what is required to be successful—even when the going gets tough.
23. Celebrate wins, and learn from every loss.
24. Be curious: Talk to your prospect like you are talking to your best friend or a family member. Have a conversation- ask questions, be inquisitive. Don’t let the pressure of selling something distract you.
25. Support your team: Encourage and support each other each and every single day.

Go write that first chapter of 2025 and make it an extraordinary year!

Author:
The Team at Anthony Cole Training Group

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