Helping Insurance Companies Sell, Coach, and Hire Better Since Inception
Sales Training for the Insurance Industry
We are Insurance Sales Training specialists. Our first client 30 years ago was an insurance firm, drawing on the industry background of our founder, Tony Cole. Today, we continue to bring a strong understanding of the skills and strategies needed to succeed in this evolving landscape. We’re familiar with the challenges brought about by digital advancements, new regulations, and the heightened demand for personalized service. We help agents adapt to this more competitive environment while remaining empathetic, knowledgeable advisors. Insurance is complex and intangible, so developing deep consultative skills is essential for advisors to truly excel.
Increase in Revenue
Insurance Client’s Experience after 3 Years with Anthony Cole Training Group
Key Components of Our Insurance Sales Training Programs
Industry Expert Trainers
Your team will benefit from insights shared by our seasoned Sales Development Experts who bring real time insurance selling experiences and success stories to the training sessions
Customized Training Modules
Working with your company, we will tailor your producer insurance sales training with modules designed to meet your specific calling needs, based on target clients and niches
Integrated Learning
Our customized insurance sales training program is delivered via different modalities to fit the needs of various learning styles including instructor led sessions, webinars, online learning, phone coaching and access to a digital resource center to help producers stay ahead in this ever-evolving industry
Practice Exercises
We help your producers hone their skills through role-playing exercises that mimic actual client interactions. Our instructors are master coaches and will provide constructive feedback to refine your agents’ approach
“Anthony Cole Training helped me transform from a standard ‘bag carrying robot’ into a unique, highly skilled asset for my company and my clients. Their laser approach has helped me to identify “real” prospects, plan for future success, move prospects quickly through the sales cycle and ask for solid introductions.”
– Producer
Insurance Sales Training Delivery Options
We work with insurance companies of all sizes – retail and wholesale, personal and commercial. This requires flexibility in delivery options. We customize sales training for individuals and companies in the following formats:
Our most robust approach includes onsite and virtual training as well as online learning. Our insurance sales trainers are experienced at delivering concepts, teaching skills and driving interaction and best practice strategies. This is usually a one-year engagement for training focused on skill improvement.
Although in person is often ideal, due to producer geographic locations, it is sometimes preferable to deliver sales training virtually. We use Zoom and drive interaction with chat and Kahoot app. Virtual delivery often includes online learning and phone coaching.
This involves a company agreement for a certain number of producer seats for individual, real deal coaching. It is an extremely effective approach as the coach becomes very familiar with their producers one on one and is able to identify chokepoints in their sales process.
Trusted by Leading Insurance Companies
Consultative Sales Training for Insurance Salespeople
The skills for today’s agent are vastly different than in the past and it is important to understand the changing needs of customers considering digital disruption, where they are faced with many new options for insurance. Insurance producers will need to put a greater emphasis on customers by offering a more personalized value proposition as this new digital landscape evolves. So much information and so many options are available online, how does an insurance firm and its producers differentiate? Our training programs will teach your producers how to do just that.
Here are a few of our most requested sales training programs:
Consultative
Selling
The Art & Science
of Negotiation
Growing Your Network
and Insurance Leads
Free eBook for Insurance Company Sales Execs
How do you know if your producers can and will sell? In this free eBook, learn about the 21 Core Sales Competencies assessment that provides the data on how your agents rank compared to others in the insurance industry. Do your people have the desire, commitment, and sales competencies to succeed at finding and building relationships?
- The Will to Sell
- Sales DNA
- Sales Competencies
Deepak BhakooI enthusiastically endorse the Sales and Leadership training offered by Mark Trinkle and Anthony Cole Training Group. They have been invaluable partners to both me and my institution, providing exceptional support in team development and morale enhancement.Ann Marie NewberryACTG has helped our sales team learn how to get out of our own way by ditching the sales pitch and instead asking the important questions when engaging with current or potential clients. Our trainer, Dan Fischer, has a knack for keeping the entire team engaged and not letting anyone hide in the corner during training sessions.Adam LutonThe Anthony Cole Training Group has helped us to further develop our sales culture and focus our calling efforts. Dan Fischer is experienced, knowledgeable, and highly relatable. I would highly recommend!!Crystal TuckerI have had the pleasure of knowing Dan Fisher for over two years. He does a wonderful job of getting you out of your comfort zone and challenging you to rethink how you view being a salesperson. He encourages learning from your peers in your organization as you are all working towards the same goal.Jeff HodgesDan Fischer was great to work with. I’ve been thru multiple sales training programs in my career and the concept Anthony Cole uses is the best I’ve experienced.Jack KelleherAnthony Cole Sales Training and Mark Trinkle have a way of inspiring, motivating and delivering results to their customers. People in the program begin to understand that they are guiding and simply having the conversations that their competitors aren’t. Investing in your sales team is a vital part of sales growth for any organization. It’s a must!Cesar SuarezHighly engaging and thought provoking. Only recommended to those who are fully committed.Jason HendrixMark Trinkle and the team at ACTG offer a top tier program. They have helped our bankers establish a method and understanding of how to sell value over price with the end result being that our bankers are closing more and more meaningful business.Daniel PadillaMark Trinkle at the Anthony Cole Training Group is simply the best there is. If you want your producers to be light years ahead of your competition, I would seriously consider hiring this group.Nathan JonesAnthony Cole and Mark Trinkle create a positive next level experience on “how to develop business”. He brings out the best in each of us, engaging us “to be the best version of ourselves”. My lenders look forward to his sessions, motivating, coaching and encouraging our lenders, making the process fun and achievable.Google rating score: 5.0 of 5, based on 26 reviews