Insurance Sales Training - Anthony Cole Training

Helping Insurance Companies Sell, Coach, and Hire Better Since Inception

30years

Sales Training for the Insurance Industry

It’s more important than ever for your producers to excel in having deep, meaningful conversations with clients and prospects. The shift toward virtual services has intensified, and insurance competitors are more aggressive than ever in seeking customers. Now is the time to develop your agents into customer-focused, problem-solving advisors. Our Insurance Sales Training Programs can equip your producers to master consultative conversations by asking the right questions and enough of them—all aimed at helping clients make well-informed decisions for today and the future.
 

We are Insurance Sales Training specialists. Our first client 30 years ago was an insurance firm, drawing on the industry background of our founder, Tony Cole. Today, we continue to bring a strong understanding of the skills and strategies needed to succeed in this evolving landscape. We’re familiar with the challenges brought about by digital advancements, new regulations, and the heightened demand for personalized service. We help agents adapt to this more competitive environment while remaining empathetic, knowledgeable advisors. Insurance is complex and intangible, so developing deep consultative skills is essential for advisors to truly excel.

Total Sales Growth
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Increase in Revenue

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ROI Over 3 Years
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Insurance Client’s Experience after 3 Years with Anthony Cole Training Group 

Key Components of Our Insurance Sales Training Programs

Industry Expert Trainers

Your team will benefit from insights shared by our seasoned Sales Development Experts who bring real time insurance selling experiences and success stories to the training sessions

Customized Training Modules

Working with your company, we will tailor your producer insurance sales training with modules designed to meet your specific calling needs, based on target clients and niches

Integrated Learning

Our customized insurance sales training program is delivered via different modalities to fit the needs of various learning styles including instructor led sessions, webinars, online learning, phone coaching and access to a digital resource center to help producers stay ahead in this ever-evolving industry

Practice Exercises

We help your producers hone their skills through role-playing exercises that mimic actual client interactions. Our instructors are master coaches and will provide constructive feedback to refine your agents’ approach

“Anthony Cole Training helped me transform from a standard ‘bag carrying robot’ into a unique, highly skilled asset for my company and my clients. Their laser approach has helped me to identify “real” prospects, plan for future success, move prospects quickly through the sales cycle and ask for solid introductions.”

– Producer

Insurance Sales Training Delivery Options

We work with insurance companies of all sizes – retail and wholesale, personal and commercial. This requires flexibility in delivery options. We customize sales training for individuals and companies in the following formats:

Insurance Sales Training Process

Evaluation

We evaluate the entire team including leaders, managers, and producers on the 21 Core Sales Competencies, review the findings and customize the training curriculum based on the results.

Sales Leadership Development

We begin by working with the agency leaders on their sales systems and processes as well as skill development in performance management, coaching, motivating and recruiting. The basics must be in place before sales training can begin.

Producer Sales Development

Training curriculum is customized and typically focused on implementing and executing a stage-based selling system, helping producers develop strengths in the areas of consultative selling, negotiation, qualifying, prospecting, getting to decision makers, presenting, and building advocates.

Trusted by Leading Insurance Companies

Consultative Sales Training for Insurance Salespeople

The skills for today’s agent are vastly different than in the past and it is important to understand the changing needs of customers considering digital disruption, where they are faced with many new options for insurance. Insurance producers will need to put a greater emphasis on customers by offering a more personalized value proposition as this new digital landscape evolves. So much information and so many options are available online, how does an insurance firm and its producers differentiate? Our training programs will teach your producers how to do just that.

Here are a few of our most requested sales training programs:

Consultative
Selling
The Art & Science
of Negotiation
Growing Your Network
and Insurance Leads

Free eBook for Insurance Company Sales Execs

How do you know if your producers can and will sell? In this free eBook, learn about the 21 Core Sales Competencies assessment that provides the data on how your agents rank compared to others in the insurance industry. Do your people have the desire, commitment, and sales competencies to succeed at finding and building relationships?

  • The Will to Sell
  • Sales DNA
  • Sales Competencies
 

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