Does your company struggle with hiring the right salespeople?
Finding and hiring the right salespeople who will not only sell but who will also thrive in your culture is often a serious challenge. We help clients develop a world-class, sales-specific hiring process to identify, attract, assess, interview, select, hire, onboard, and retain the best sales talent who will succeed in your business within the parameters of your pricing model, competition, and challenges. Our Hire Better Salespeople process is customized to address your company’s specific situation. We recognize that some firms have a process in place for hiring salespeople and may just need help in specific areas, so we’ve developed a flexible approach. For instance:
- You may need help developing the right job profile and improving your job postings so that you attract more of the right candidates.
- You may want a more efficient process to screen, assess and interview viable candidates.
- Perhaps your onboarding is not enough to ensure your hire meets production expectations
Anthony Cole Helps You or Your Company Hire the Best Sales Talent
Hiring usually touches many areas of your business including management, HR, and training so we work with each of these areas to make sure that we maximize your company resources when hiring the best salespeople.
“Tony Cole helped transform our organization. No fluff. But the way we recruit, coach and use data is forever changed. The results have been dramatic.”
-VP and Manager, Employee Benefits, First National Insurance Agency
Hire the Right People with the World’s #1 Candidate Assessment Tool
Relying on the wrong test guarantees a poor hire. Some of our clients have identified this as a serious 7-digit problem. We can help.
The world’s #1 sales-specific candidate assessment tool will identify only those salespeople or sales managers who will succeed in the specific role for which they are being recruited. Backed by science and predictive validity, Objective Management Group’s highly accurate and customizable assessments reliably and consistently help sales leaders hire only the best producers and managers to build winning sales teams. Whether it’s for territory sales, major account sales, account management, inside sales, call centers or sales manager positions, we have a sales-specific assessment that will upgrade your sales force.
 | of recommended and hired candidates reached the top half of the sales force within 12 months. |  | of candidates that were not recommended but hired anyway failed within 6 months. |
We have three specific areas that differentiate our hiring approach
Define Your Sales Candidate Profile & Hiring Standard
Establish the right candidate profile and job postings for your specific situation. Use this standard to compare. All candidates must meet your specific standards.
Screen and Interview Your Sales Team Candidates
Utilize a sales specific assessment early in the process. Then use a properly constructed telephone pre-interview to pre-qualify for a face-to-face interview.
Onboard, Track Activities and Coach New Hires
The first 90 days are critical! Our coaches establish metrics, track activities and coach weaknesses so new hires hit your required production targets.
Start Hiring the Right People Today
Recruiting new sales talent is complicated and time consuming. Especially, when you’re not prepared to fill a vacancy, don’t have a pipeline of candidates, or have an idea of what “right” or “better” means for your business. According to Geoff Smart of Topgrading, 75% of new hires do not perform as well as the employee they replace. In order to hire better people, you must first know what you’re looking for. That’s where we can help!
“I have been in sales leadership for nearly twenty years and have managed hundreds of new producers. One of the tools that I have always relied upon has been some form of personality or style assessment. I’ve used at least four completely different programs in the past with very limited success.
Recently, I was introduced to the Anthony Cole Group and the OMG assessment. I have never seen such an accurate breakdown in my career. We hired seven producers using the OMG recommendation and one which was not recommended but we took a chance. After six months of on-boarding, training and coaching, the only new sales producer that did not make it was the one we took a calculated risk on and lost. The rest of the team is proving to be true to their original assessment and it has provided us with all the tools and commentary to coach.”
Chris Williams
Director, Energy Insurance Agency
“Last year, Anthony Cole Training Group facilitated multiple hiring workshops at Republic Bank to various hiring managers including market and departmental leadership. After several pre-workshop calls, he and his team created custom presentation and handouts for our groups that spoke specifically to our need. Tony was dynamic and creative in his delivery, pushing the participants to engage in thoughtful discussion throughout. The workshops empowered the attendees to think differently about interviewing, evaluating current techniques, and working together to agree to consistent new hire onboarding activities. I would highly encourage anyone looking to hire smarter reach out to Anthony Cole Training Group.”
Scott R. Godthaab
SVP/Director of Retail Banking, Republic Bank
