Helping Banks Sell, Coach and Hire Better for 30 Years

It is more important than ever before that your relationship managers, lenders and frontline personnel are adept at having the right conversations with clients and prospects. The explosion of bank, non-bank and direct competitors makes it essential that your people are skilled and focused on having customer focused, problem-solving discussions.

Our Banking Sales Training can help your relationship managers become more skilled at having consultative conversations that revolve around asking the right questions and enough questions, all focused on the goal of helping the client make sound financial decisions for today and the future. Improve your customer experience by investing in consultative sales training for your bankers.

Customized Banking
Sales Training Programs

Commercial & Business Banking
Retail Banking
Wealth & Investments

All community and regional banks have a unique culture, often tied to the communities they serve. We honor that culture and work closely with senior management to customize a sales training approach that “fits.” It is still entirely possible to have a service mentality and develop bankers to be confident in their ability to probe, listen intently and uncover the needs to more fully serve the client. In fact, they must! This is when relationships are built and trust is earned.

We will build a banking sales training approach around your bank’s geographic needs as well as the specific nuances of each business line. We understand the business of banking, and will draw upon our years of experience to customize your program. We will help your relationship managers become the “smart” solution; ready with a consultative approach to uncover a prospect’s needs and assist individuals and companies in making important financial decisions.

Years of Experience
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Clients Over the Last 5 Years
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Schedule a time with one of our banking sales experts, and receive a free evaluation of your bankers.

What Sets Us Apart?

Deep Domain Expertise in banks, insurance and financial services and industries requiring knowledgeable, longer-sales cycle, consultative salespeople

Instructors are Sales-Experienced Training Veterans with extensive financial services knowledge and experience delivering, role-playing, recruiting, on-boarding and coaching

Sales Managed Environment® Certification – Sales leaders are trained to cultivate and grow company sales culture and results


30 Years of Data & Experience developing salespeople into consistent & predictable producers

Comprehensive Banking Sales Training

Evaluate: Find out how your salespeople compare on the 21 Core Sales Competencies to all salespeople, the top 10% and the banking industry specifically.

Customize: Using this data, we customize our Banking Sales Training Proven Process to your specific bank’s culture and growth goals.

Sales Management: We help your organization develop a sales management framework for sales leaders, with our proprietary Sales Managed Environment ® program, focused on helping them manage performance, coach, motivate, and recruit.

Selling System: We next work with your bank to implement a milestone-centric Effective Selling System, once again customized to your culture and markets.

Hire: We can help you find quality talent with our Hire Better Bankers System helping you to hire the right people for your sales jobs.

CARE Retail Sales Process: This approach can help everyone on the retail side of the bank feel more comfortable selling and being a “guide” for their customers.

Sales Growth Coach: This program offers 1 on 1 coaching for new or high-potential relationship managers, providing them with a personal sales evaluation, a personal coach, regular coaching calls, and online learning.

What Differentiates a Great Banker from a Mediocre one?

Anthony Cole Training Group can help you discover that.

We are Banking Sales Training specialists. We have been working with community and regional banks for 30 years now and we understand the increasing competition, customer expectations and challenges in the marketplace. We can help your bankers evolve to the new environment where competition is tougher but the need for a caring and knowledgeable relationship manager still matters.

“23 years in banking and this program has made me a better banker.”

Profitable Growth for Banking Clients

Here’s an example of a banking client’s growth over 1 year of working with Anthony Cole Training Group.

Current Events

Anthony Cole Training Group current events, including seminars, conferences, and webinars!

Actively Involved with Many Bank Associations

Our experienced sales development experts have firsthand experience and knowledge of banking. We understand the challenges of the industry. We are active and deliver many workshops annually for the top banking associations such as:

Free eBook for Bank CEOs & Sales Execs

How do you know if your bankers can and will sell? In this free eBook, learn about the 21 Core Sales Competencies assessment that provides the data on how your lenders and relationship managers rank compared to others in the banking industry. Do your people have the desire, commitment, and sales competencies to succeed at finding and building relationships? Find out how your team rates in:

  • The Will to Sell
  • Sales DNA
  • Sales Competencies

Meet with a Banking Sales Training Expert