Ask for Testimonials, Reviews, and Introductions

From Recruitment Specialist & Sales Development Expert, Alex Cole-Murphy

Don’t miss the 9th tip in our Top 20 Sales Tips for 2020 video series in which we discuss why salespeople must have the courage to ask for testimonials, reviews, and introductions from current clients and company advocates to increase sales in 2020 and beyond.

Watch it below!


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Video Transcript: 

Growing your sales (and business) in the year 2020 and beyond may take some grassroots Marketing efforts from every employee in your organization.  In a crowded and noisy business landscape, it can be difficult to stand out amongst your competition, it can be difficult to build your brand, and it can be difficult to muster up the courage to ask your best clients and fans for testimonials, reviews, and introductions.

But it must be done!

According to Training Industry, 69% of small businesses rely on reviews first to select potential service providers.  If the reviews are simply not there or a high percentage of them are very poor, it is going to be hard to convince a small business to do business with you.

First, you want to make it easy for your clients and fans.  You can do that by creating a simple, customized link to any review sites to send their way.

Second, you have to put the time, effort, and energy into asking your biggest fans for reviews.  Without annoying your biggest fans, you must have the courage to ask them to take a few minutes to review your business and time spent working together online.

And lastly, your greatest cheerleaders are your current clients- those that you have helped improve and see the success they are looking for. After asking them to review your organization, the next best thing is to ask them for introductions. This is a great way to build and grow your business. You have a proven track record with them, and if positioned properly, they should be in a place to introduce you to people that can benefit from working with you.

Once you craft your message and learn how to personalize it along the way, you will be on your way to improving your brand presence and increasing sales in 2020 and beyond!