Key #2: FEEDBACK
As a sales coach, you must continually give your salespeople specific feedback on their activities. This includes both positive and constructive feedback. If you ask your salesperson if they will allow you to coach them to help them reach their goals, you will usually gain permission. And that makes the journey better for everyone.
You will gain trust with your salespeople if you learn what makes each and every one of them tick, and understand that, “One size does not fit all.” Here are several Feedback tools for you to explore:
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