Approach: Results

Client Results

We care about our clients’ success. When our clients have a problem, we have a problem. Take a look at some of the great relationships we are building with our clients.

“We introduced ACTG and the Effective Selling System in fall of 2017. We entered a 1-year program that we renewed in 2018.  All producers, including Treasury Management and up and coming lenders, were enrolled in the program.  This is not a one-shot wonder sales training.  The integrated approach provides constant reinforcement of the principles being learned.  We have seen direct improvement and results after the first year.  Jack has been a great leader and mentor and provides a fun but effective environment.  If you want your producers to be better sales people, this program will help.”     

EVP, Community Bank

 “We have seen direct improvement and results after the first year.”

“I have never seen such an accurate breakdown in my career.”

“I have been in sales leadership for nearly twenty years and have managed hundreds of new producers. One of the tools that I have always relied upon has been some form of personality or style assessment. I’ve used at least four completely different programs in the past with very limited success. Recently, I was introduced to the Anthony Cole Group and the OMG assessment. I have never seen such an accurate breakdown in my career. We hired seven producers using the OMG recommendation and one which was not recommended but we took a chance. After six months of on-boarding, training and coaching, the only new sales producer that did not make it was the one we took a calculated risk on and lost. The rest of the team is proving to be true to their original assessment and it has provided us with all the tools and commentary to coach.”  

Chris Williams
Director, Commercial Sales, Energy Insurance Agency

“During 2016-2017 we have experienced a 20% reduction in our sales force. Our fee income however, has increased by 50% in that same time”. I can attribute that to our sales team being better in their selling process and that is directly attributable to the Anthony Cole Training program.” 

Head of Commercial Lending, Community Bank

 “We experienced
a 20% reduction in
our sales force.
Our fee income
however, has
increased by 50%”.

“We are now executing a consistent selling process that has directly contributed to the bottom line revenue”

“Thank you for all you have done to help us build a strong Sales Management Effectiveness program that has transformed Key to a true sales organization. With your help, our sales leaders and sales people are now executing a consistent selling process that has directly contributed to the bottom line revenue and growth of the company. We are far stronger for our association and work with you and your team at Anthony Cole Training Group.”

Beth Mooney
Chairman and CEO, KeyCorp

“Anthony Cole Training is different from most of the business development training I am familiar with. Their training focuses completely on setting up the call/visit and more importantly how to perform on the call with both Prospects and Clients. Anthony Cole Training teaches a different approach centered around engaging the client/prospect, uncovering needs, presenting solutions and closing with the “Why my bank” story. This completely reverses the order of what most bankers do on a call. Anthony Cole Training is a little bit of process and the rest is teaching the Banker to differentiate themselves from everyone else.”

Shaun D. Kennedy
Chairman, San Antonio Region
Texas Capital Bank

“They teach the Banker to differentiate themselves from everyone else.”

“Tony and his team have helped us differentiate ourselves in the marketplace from our competitors.”

“I have worked with Anthony Cole Training Group at two different financial service companies over the last 5 years. At KeyBank, the sales techniques that Tony and his team have introduced have helped us differentiate ourselves in the marketplace from our competitors. We have created a sales culture that has helped our district significantly rise in the performance rankings within our own organization and most importantly, reach our plan. Additionally, the sales management process is vital to the overall success and for the accountability and motivation of our ‘feet on the street’. I can’t think of any sales organization that can afford not to invest in the kind of sales development that ACTG provides.”

Rick Wirthlin,
Sr. VP of Commercial, Huntington

“My past experiences with most Sales Training programs involved attending a series of seminars, followed by filing the glamorous sales manuals on the shelf and returning to the normal ineffective sales habits. The difference with the Anthony Cole Sales Training Group is my daily observance of our sales staff incorporating their newly acquired sales skills in their sales calls, followed by actual sales! In a nutshell, the Anthony Cole Sales program has transformed our individual sales staff to an effective Sales Team; utilizing effective sales tools.”

R.E. “Gene” Coffman Jr.,
President, Town Square Bank

“In a nutshell, the Anthony Cole Sales program has transformed our individual sales staff to an effective Sales Team; utilizing effective sales tools.”

“I have had the opportunity to utilize Tony’s organization for the past 16 years”

“Tony’s organization, ACTG, is not for everyone. Only those that are truly committed to becoming better and are accountable to themselves and the results. I have had the opportunity to utilize Tony’s organization for the past 16 years and can confidently say that it has made a difference in 1) helping to hire the right sales people in supporting a sales growth culture with accountability for results …. and, 2) evaluating, measuring, and improving the current sales force / sales management.”

Dwight (Whitey) Kollmeier
President at First National Insurance Agency (FNIA)

“Anthony Cole Training Group has created a unique and effective approach to teaching sales professionals how to identify, qualify and close prospects. There is an uncommon common-sense to their direct methods that help both the buyer and seller quickly identify the reasons we buy – and to get on the same page right from the start. Tony’s methods and guidance have helped me increase the efficiency, impact and success of my sales career beyond measure.”

Scott Lihme
Senior Vice President at Marsh & McLennan Companies, Inc.

“There is an uncommon common-sense to their direct methods that help both the buyer and seller quickly identify the reasons we buy – and to get on the same page right from the start.”