About Anthony Cole Training Group
"ACTG helps you grow revenue.
Don’t mess it up. Just hire them.”
One of our customers, the president of a large community bank, wrote that headline. For 30+ years, our sole focus has been helping banks and insurance firms grow their revenue. We partner with financial services organizations that have a sales opportunity gap and must improve their growth. If that’s your bank or insurance firm, you’re in the right place.
Anthony Cole Training Group is trusted by community banks, insurance companies, and Fortune 500 firms alike.
Proudly Serving the Financial Sector
Trusted by Leading Organizations
Our clients span the banking, insurance, credit union, and financial services industries. See just a handful of our 250+ clients below.
What We Do
We help financial services companies sell, coach, and hire better.
We improve sales performance and revenue retention through:
We offer customized training programs and consulting to fit your team’s needs:
Who we work with:
What sets us apart?
Why Clients Trust Anthony Cole Training Group
Deep Domain Expertise
Financial services is our sweet spot. We understand banks, insurance, and industries with complex, consultative sales cycles.
30+ Years of Data & Results
We’ve helped thousands of salespeople become consistent, predictable producers.
Sales Managed Environment® Certification
Our proprietary system equips managers to build and lead a true sales culture.
Sales-Experienced Instructors
Our trainers are sales veterans who role-play, coach, and deliver real-world feedback that sticks.
Integrated Delivery Options
From in-person workshops to ZoomCasts, eLearning, and phone coaching, we meet teams where they are.
Client Results
Client Longevity & Proven Results
Our average client partnership lasts 5+ years. Why? Because the impact is measurable.
Client Wins Include:
Community bank doubled loan volume in 3 years
Insurance team grew annual sales by 150%
Financial advisor hit 95% of annual goal in 6 months
93% of participants rate our training as effective or highly effective
By the numbers (past 5 years):
140 corporate clients
2,600 participants
140+ keynotes & workshops
2,500+ attendees
Can we help you find the right approach for your company?
The right sales training program depends on your team, your challenges, and what you want to accomplish. We start with an in-depth conversation to understand your current state, competitive environment and culture, and then customize a sales management and sales training approach to improve skills and drive growth at your bank or insurance firm.
A Message from Our Founder on 30 Years
Founded in January 1993, our company marked 30 years in business in 2023. Watch the video below, recorded by our Founder, Tony Cole, for insight into how the company was built and the values that continue to guide our work.
FAQ About Anthony Cole Training Group
What industries do you serve?
We specialize in banking, insurance, and financial services, but our approach works for any team that sells consultatively in a longer sales cycle.
What makes your approach different?
It’s real-world. Our trainers are seasoned sales pros who are business development experts themselves, and are equipped to coach, role-play, and hold your team accountable. We combine proven systems with hands-on guidance that drives results.
How do you measure results from the training?
We use robust sales evaluation tools, coaching, and progress reviews to track improvement and ensure measurable ROI.
How do you deliver your programs?
We offer in-person workshops, Zoom-based training, eLearning, phone coaching, webinars, and integrated learning systems. We can help individual producers with personal coaching as well as teams. Whatever works best for your company.
Where are you located?
We’re based in Cincinnati, Ohio, and work with clients across the U.S.