Key #3: DEMONSTRATE

Here is a video demonstration of an effective sales approach.

Part of a sales leader’s job is to be effective at demonstrating the behavior they want their salespeople to execute in the field.  And they must take time out of their busy day to schedule time with their team members and demonstrate specific situations from a sales call or meeting, role play with their team, identify gaps in the selling process, ask specific questions, and most importantly, coach their salespeople to become better salespeople!  This is coaching to change behaviors, very different than coaching a specific deal.

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